Having a single list for Contacts is fine when you only have a few. But as your list grows, you will eventually need to organize them. You also may want to only publish certain Broadcasts to certain individuals. This is where Groups come in!
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Step 1: Click your Profile at the top of the screen.
Step 2: Select User Management.
Step 3: Select the Groups Tab.
Step 3: Click Add Group at the top right.
Step 4: Name a new Group by typing it in the Text Box and clicking Submit.
On successfully Adding a Group, the following banner will display at the bottom left: